CatchThis Blog / Bluetooth

Mark Skoultchi

March 3, 2009

I love Mental Floss — Everyone should read it. They ran a fun naming piece yesterday on the origins of eight high-tech brand names. The brand names origins they illuminate include: TiVo, Bluetooth, Hulu, Blackberry, Wii, Wikipedia, Asus (um, what?), and Prius. The post is a fun one, giving origin stories that savvy name aficionados […]

Mark Skoultchi

November 5, 2007

At a recent client meeting, Burt and I learned that Bluetooth wasn’t just an abstract brand name. It turns out that the Bluetooth brand name has a story to tell. According to Wikipedia, the source of all things good and true, Harald Bluetooth was a tenth century King of Denmark whose legacy includes uniting (if […]