CatchThis Blog / Blackberry

Laurel Sutton

February 1, 2013

This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name than RIM. But it also raises a lot of interesting strategic questions about the interplay […]

Mark Skoultchi

March 3, 2009

I love Mental Floss — Everyone should read it. They ran a fun naming piece yesterday on the origins of eight high-tech brand names. The brand names origins they illuminate include: TiVo, Bluetooth, Hulu, Blackberry, Wii, Wikipedia, Asus (um, what?), and Prius. The post is a fun one, giving origin stories that savvy name aficionados […]

Mark Skoultchi

October 27, 2008

BlackBerry, Apple, Macintosh – Some of the most successful product names and company names have unexpected roots. How do you reconcile the tart sweetness of blackberries picked on a lazy summer afternoon with a multitasking cell phone? At first glance, product names and company names like BlackBerry and Apple have nothing to do with the […]