CatchThis Blog / beverage naming

Alex Kelley and Erin Milnes

March 15, 2018

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep patterns.   The company’s marketing team has done a good job leveraging the simple English […]

Alex Kelley

February 22, 2018

The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new brand is really impressive, and a wonderful case study on how the name and graphic […]

Alex Kelley

January 12, 2015

We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated. Beverage makers are relentlessly trying to find new ways to make us buy stuff to […]

Jed Rendleman

October 8, 2014

As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey text boasts the lack of high fructose corn syrup and 30% fewer calories. Laughter and […]

Maria Cypher

October 26, 2011

Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely at men, who apparently do not find normal diet soda sufficiently manly.  The ten is a reference to the number of calories in the beverage, compared to the standard, and apparently more feminine, zero calories […]

Mark Skoultchi

June 21, 2010

I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.

Mark Skoultchi

April 30, 2010

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called “soy milk” figuring it’s the same thing? Milk is milk, right? Yeah, I’d never heard of that happening either. But that’s exactly what the National Milk Producer’s Federation is alleging in their new campaign. […]

Mark Skoultchi

February 9, 2010

Pepsi and Mountain Dew have launched sub-brands made with real sugar. Pretty cool idea, if you ask me. I would choose real sugar over high fructose corn syrup any day. (Well, I’d choose Splenda, then sugar, then corn syrup, in that order.) I applaud PepsiCo for the move. I even like the old-timey cans in […]

Laurel Sutton

March 2, 2009

Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, due to an FDA ruling that Redux was “illegally marketing their drink as an alternative to street drugs”. But it was only off the market for a short while, reappearing a year […]

Laurel Sutton

August 26, 2008

Stampede (great product name!) is a home grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson – and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, […]

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