CatchThis Blog / beverage names

Maria Cypher

October 11, 2007

I’m confused about Woolworth’s new product branding strategy in the UK; they’ve launched a private-label champagne under the moniker WorthIt!. Now it really doesn’t take a branding company to tell you that you don’t scream “value” or “worth” in a name without achieving the exact opposite effect. But what makes Woolworth’s new product name a […]

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