CatchThis Blog / beverage names

Alex Kelley

January 26, 2015

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar to the classic Lagunitas style. See for yourself: The frothy public outcry that erupted led […]

Alex Kelley

January 12, 2015

We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated. Beverage makers are relentlessly trying to find new ways to make us buy stuff to […]

Jed Rendleman

November 20, 2014

If you’ve spent any time browsing the malt liquor at 7-11, you’ve probably noticed that above the Olde English, between the Smirnoff Ice and Mike’s Hard Lemonade, there are some new contenders in the malt beverage bar fight. The “Bud Light Lime Lime-A-Rita” launched in 2012, and with great success it led to extensions such […]

Mark Skoultchi

June 21, 2010

I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.

Mark Skoultchi

April 30, 2010

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called “soy milk” figuring it’s the same thing? Milk is milk, right? Yeah, I’d never heard of that happening either. But that’s exactly what the National Milk Producer’s Federation is alleging in their new campaign. […]

Mark Skoultchi

February 9, 2010

Pepsi and Mountain Dew have launched sub-brands made with real sugar. Pretty cool idea, if you ask me. I would choose real sugar over high fructose corn syrup any day. (Well, I’d choose Splenda, then sugar, then corn syrup, in that order.) I applaud PepsiCo for the move. I even like the old-timey cans in […]

Mark Skoultchi

August 5, 2008

Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking water. But enough about the name… What’s really cool is that the company was just […]

Mark Skoultchi

July 31, 2008

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that potential-lawsuit false advertising way). Tea for relaxing in the evening and getting wired in the morning. Tea that makes you (seem) spiritual. Product branding has converged with poetry in the exploding tea market, and I’ve […]

Mark Skoultchi

July 15, 2008

The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently the design firm responsible for this new brand name (we think we know who created this name, but will keep that info to ourselves to protect the innocent) didn’t think that this was too much […]

Burt Alper

February 29, 2008

A friend of mine told me about a new fortified water for dogs. The name? “Fortifido”. Duh. Leaving behind the fact that someone actually took the time to create, and then brand, this stuff, I have to say I think the name is great. Distinctive, but relevant and fun. And I bet the .com domain […]

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