CatchThis Blog / beauty product naming

Alex Kelley

June 18, 2019

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

Laurel Sutton

July 13, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #8: Name That Brand Where Stratford lies Jockey Club and Heliotrope You can read it in a backward […]

Leena Mehta

July 30, 2010

Yesterday’s New York Times Fashion & Style article, Those Aqua Velva Folks Knew Something makes note of the volume of new men’s fragrances inspired by the color blue – 20 in just the last few years.  Author David Colman gives credit to Davidoff Cool Water, which broke through as a top seller for over a […]

Laurel Sutton

April 28, 2010

This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to the key ingredient, Charentais cantaloupe, a “rare French melon”? Did you know that Cindy Crawford allegedly retains her youthful looks […]

Mark Skoultchi

November 2, 2009

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body products. So, this is in part a plug for her new conditioner and exfoliant, but […]

Mark Skoultchi

November 4, 2007

According to my bio I’m a magazine junkie with a predilection for high fashion. It’s true – I love magazines, especially my wife’s fashion mags (yeah, I’ll admit it). Flipping through her recent edition of People Style Watch I noticed this curious new brand name for a lip moisturizer: Chicken Poop. That’s right – CHICKEN […]