CatchThis Blog / bank names

Leena Mehta

January 4, 2012

In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems the credit card companies had reserved their marketing ingenuity for consumer credit cards. Wait…what’s the difference between a consumer credit card and a small business credit card? According to a study by, there is […]

Mark Skoultchi

October 2, 2009

This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch is located in the center of Fort Lee, NJ, and I noticed at least 10 […]

Mark Skoultchi

June 3, 2009

As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently “merged” Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn’t bother working with a brand name development firm like Catchword. So the result? Yep, you […]

Mark Skoultchi

September 14, 2004

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I was in Cincinnati last week and couldn’t help but notice the omnipresent Fifth Third Bank. I spent most of the weekend trying to figure out how to approach the company to suggest that they needed […]

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