CatchThis Blog / bad names

Mark Skoultchi

September 14, 2004

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I was in Cincinnati last week and couldn’t help but notice the omnipresent Fifth Third Bank. I spent most of the weekend trying to figure out how to approach the company to suggest that they needed […]

Laurel Sutton

June 10, 2004

“The story is legendary. Arnold Schwarzenegger’s muscles and a $100 million budget couldn’t shield Warner Bros.’ Eraser from a possible lawsuit involving one letter of the alphabet. Cyrex, as the film’s corrupt company was called, was too close to Cyrix, a Texas-based computer-chip manufacturer. Rather than face an expensive legal battle, unwanted publicity, and countless […]

Laurel Sutton

May 24, 2004

“It’s only been a few days since Gwyneth Paltrow and Chris Martin introduced their 9 lb., 11 oz. bouncing baby Apple to the world, and already we’re sick of the puns (“Apple of Gwyn’s eye,” “Pomme in the oven,” “Gwynny Smith,” and pretty much anything in the “core” or “peel” genre). No word on the […]