CatchThis Blog / bad names

Alex Kelley

October 1, 2015

There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but it certainly reached saturation with ~ly names and ~able names. Don’t get me wrong; the […]

Alex Kelley

April 16, 2015

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that, any naming company will tell you that a distinctive name that positions you apart from […]

Laurel Sutton

January 11, 2011

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, I have a professional obligation to look back at the year that was and summarize the highs and lows of […]

Mark Skoultchi

April 14, 2010

  By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of reviews of the actual sandwich and its insane composition. But, as your friendly naming […]

Laurel Sutton

November 23, 2009

I’m probably late to the game on this one, but: Really? Seriously?

Mark Skoultchi

October 2, 2009

This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch is located in the center of Fort Lee, NJ, and I noticed at least 10 […]

Mark Skoultchi

November 20, 2008

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]

Burt Alper

March 12, 2008

I was shocked to learn about a Florida couple who named their twin boys Brett and Favre. These folks must not have read my golden rules of baby naming (see earlier blog posts). Naming is not about *you* it is about what (or who) you are naming (in this case, the babies). What may seem […]

Mark Skoultchi

September 26, 2007

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]

Mark Skoultchi

September 14, 2004

When a bad name does good … Ever walk past a business and ask, “why’d they name it that?” I was in Cincinnati last week and couldn’t help but notice the omnipresent Fifth Third Bank. I spent most of the weekend trying to figure out how to approach the company to suggest that they needed […]