CatchThis Blog / B2B naming

Laurel Sutton

December 22, 2009

Our good friends over at The Content Bureau asked me to write a guest blog, and they actually liked what I had to say! Go figure. Here’s a link to my post – but keep reading the rest of the blog, ’cause there’s some good stuff. Thanks, Stacy!

Mark Skoultchi

May 9, 2008

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]

Mark Skoultchi

November 28, 2007

I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv.