CatchThis Blog / awful renaming

Alex Kelley

December 8, 2014

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would henceforth like to be known as an ambassador of “peace and calm” and be, as […]

Mark Skoultchi

August 19, 2010

Like any self-respecting naming expert I want my kids to become naming experts when they grow up (currently, 5 and 7).  But for a while now I’ve been worried.  Worried they don’t have what it takes to make it in the naming arts.  Worried that somewhere along the genetic line a piece of my DNA […]