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Pump the brakes! Audi e-tron name review

Alex Kelley
December 6, 2016
Audi has had a few electric versions of their existing models for a while, using the descriptor "e-tron" to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply...
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By |December 6th, 2016|CatchThis News, In-the-News, Name Reviews|Comments Off on Pump the brakes! Audi e-tron name review
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Shifting Us into Gear: The Maven Name Review

Jed Rendleman
February 3, 2016
General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
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By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review
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Going *Really* Green: The Nissan Leaf

Laurel Sutton
May 5, 2011
Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?),...
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By |May 5th, 2011|Brand Naming, Catchword, In-the-News, Product Naming|Comments Off on Going *Really* Green: The Nissan Leaf
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I Can’t Get With That: Renaming the Kia Soul

Laurel Sutton
August 4, 2010
This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
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By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul
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Toyoda vs Toyota: How the Toyota Name Changed

Laurel Sutton
March 1, 2010
Cool article in today's Washington Post! Any Japanese naming experts care to comment? "My name is on every car," Akio Toyoda, the president of Toyota Motor, assured Congress on Wednesday. The company started by Toyoda's grandfather did indeed have his...
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By |March 1st, 2010|Brand Naming, In-the-News, Language Use|Comments Off on Toyoda vs Toyota: How the Toyota Name Changed
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In Print: Catchword Named 2 of Toyo’s Tires

Laurel Sutton
December 17, 2009
While browsing through a recent issue of Consumer Reports, I just happened to see this listing of tires. See those two names there? Extensa and Versado? We created both of them for Toyo! I thought it was cool that they...
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By |December 17th, 2009|Catchword, In-the-News, Product Naming|Comments Off on In Print: Catchword Named 2 of Toyo’s Tires
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Autopia: How Carmakers Play the Name Game

Mark Skoultchi
December 4, 2009
Laurel was quoted in an awesome piece over at Wired.com's auto blog Autopia. It's a fun read and coincides nicely with the digital launch of our Brand Name Owner's Manual. Make sure to read the article in its entirety, because...
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By |December 4th, 2009|Brand Naming, In-the-News|Comments Off on Autopia: How Carmakers Play the Name Game
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No “Naming While Intoxicated”: Web Version of Catchword Brand Name Owner’s Manual Goes Live

Laurel Sutton
December 2, 2009
Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner's Manual has gone live on the web at long last. It's got a ton of advice on naming and an extensive breakdown of car name themes We're so excited,...
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By |December 2nd, 2009|Catchword, Fun Stuff, In-the-News|1 Comment
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It’s Not Easy Naming Green: Volt Color Naming Contest

Laurel Sutton
October 27, 2009
Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for...
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By |October 27th, 2009|Brand Naming, Branding, Fun Stuff, Language Use|2 Comments
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Avenger + Stormtrooper = Aggressive much?

Laurel Sutton
July 3, 2008
This is old product naming news, but I forgot to blog about it until just now. At the end of last year, Chrysler (formerly DaimlerChrysler, formerly Chrysler Corporation) showed off a new concept car, the Dodge Avenger Tuner - Stormtrooper...
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By |July 3rd, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Avenger + Stormtrooper = Aggressive much?
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