CatchThis Blog / automotive names

Mark Skoultchi

July 1, 2008

It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I’ve seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The Clarity is Honda’s new hydrogen fuel cell car that begins beta tests this week in […]

Mark Skoultchi

March 17, 2008

Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn’t always work. Ford’s justification is two-fold: the name already has some existing equity (albeit, not all positive) and by using one name in multiple markets, they can trim down their marketing expense. […]

Mark Skoultchi

February 7, 2008

I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message with a comic-inspired font treatment. Even the exclamation point in the logo fits into the […]

Mark Skoultchi

September 14, 2005

  Mini-Cooper has released a concept car version of the expanded Cooper. It leaves me wondering, if this is to also take the name Mini, what do we call the original? Perhaps the Nano?!

Mark Skoultchi

September 7, 2005

Volkswagen has announced the name of its new Concept C coupe: the Eos. The VW Eos will have all the features one expects to find in a luxury sport coupe, but at a price affordable to the so-called “masses.” Volkswagen has a long history of naming their cars after winds: Passat, Golf, Sirroco, Jetta, Vento, […]

Mark Skoultchi

January 13, 2005

The recent news that Toyota is dropping the “Tsunami” brand from its Canadian markets (“Toyota drops Tsunami name”) adds further fuel to the fire of the debate on whether companies can or should use names that recall tragic events. The Chevy Avalanche may sound cool (excuse the pun) while the marketing team is sitting around […]