CatchThis Blog / Apple

Alex Kelley

June 4, 2014

Well, that just makes perfect sense. That was my reaction upon hearing the name of Apple’s newest operating system, “Yosemite.” (As you probably recall, they switched their naming protocol from Big Cats to Inspiring Californian Geography with the introduction of OS X Mavericks last year.) Yosemite works elegantly on all accounts: it sticks to the […]

Beth Gerber

June 21, 2011

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing  – even if means throwing around some hefty corporate weight to win its heart. Or the name in question is in a committed relationship. No “i-” name is too high in the sky to […]

Mark Skoultchi

June 22, 2010

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. Is Apple simply browsing the list of Cisco trademarks that start with “i” and retrofitting […]

Mark Skoultchi

January 28, 2010

The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be a technological flop. Apple just doesn’t flop anymore (well, not for a long time anyway). So the only thing left to criticize is their name choice. (CNN has really jumped on the pad = maxipad […]

Mark Skoultchi

October 27, 2008

BlackBerry, Apple, Macintosh – Some of the most successful product names and company names have unexpected roots. How do you reconcile the tart sweetness of blackberries picked on a lazy summer afternoon with a multitasking cell phone? At first glance, product names and company names like BlackBerry and Apple have nothing to do with the […]

Mark Skoultchi

December 17, 2007

As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It’s not that the name is horrible; I’m sure plenty of people will still buy the product. It’s that […]

Laurel Sutton

October 17, 2005

Podutopia. This is the cover of the latest MacMall catalog, which I just got today, and I’m mystified by the name. “Podutopia” sounds like an island nation or a disease. Why not something coined and a little more natural, like “Podtopia”, or “Poditopia” (keeping in the lowercase “i” in a different position)? Anyway, I think […]

Mark Skoultchi

September 11, 2005

Sony announced last week that it was introducing a new portable music player to compete with Apple’s dominant iPod. The brand name they chose for this dramatic entry into the monstrous digital music category? Something edgy? Something hip? Something exciting? Nope. It’s just another Walkman. While I can understand Sony’s logic here, I can’t endorse […]

Laurel Sutton

September 7, 2005

It’s actually called the iPod nano (note lowercase, as they’ve done with the iPod shuffle and iPod mini). Interesting that they’ve keyed on the size with this name, as opposed to the function. Logically it would make more sense for the iPod shuffle to be called the nano, as it’s smaller and lighter, but I […]