CatchThis Blog / app naming

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means of getting from the downtown Oakland saloon to your hideout in the Berkeley hills is called […]

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other transfers of money to or from smartphones. (This is where Venmo takes a cut and […]

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]

Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has gone bad, it goes to compost makers or gets turned into animal feed. Either way, […]

The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the spinoff, I will say that Bumble is intended to be exactly what Tinder is not: […]

Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big tech companies, has branched out with other lucrative ventures. From MoPub, which allows advertisers to […]

The word is out that Facebook (via its adopted child Instagram) is getting into the ephemeral messaging game. You may remember their attempted foray into the space before, when Facebook unsuccessfully tried to buy Snapchat for $3 billion.  Now it seems that Facebook/Instagram have developed a SnapChat competitor of their own. And they’re calling it […]

Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy.  I kind of like not knowing whom the manufacturer of my next phone is going to be.  Probably a reaction to my life and how predictable it’s become.  Every two years that stranglehold of a carrier contract releases me and […]

We love our clients. Twice in the last month we’ve been asked by different clients to develop product names for iPhone applications – which we’re only too happy to do, as we’re all Mac addicts here, and three of us have iPhones. There are two distinct challenges: one is coming up with the actual application […]