CatchThis Blog / alliteration

Beth Gerber

May 16, 2013

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of careful strategizing, plodding research, methodical creative exploration, and oh yes, inspiration. So for all the […]

Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Laurel Sutton

February 20, 2013

We’re often asked how we create our names.  Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics.  One of the many techniques we use is alliteration.  Alliteration is a style of poetry based upon the rhythmic repetition of sounds instead of rhyme.  […]