CatchThis Blog / airplane naming

Alex Kelley

October 30, 2013

The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand “Mint.” You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave on your hotel pillow, mint as in what you need to own to afford the […]

Mark Skoultchi

April 28, 2011

By the grace of God, I’m not that frequent a traveler.  There’s just nothing redeeming about airports and air travel anymore, and this of course is a tired subject.  I visit my remote clients periodically, because I really do believe in the value of in-person conversations, but more often than not I’m hopping on a […]

Burt Alper

November 28, 2007

Product names can take many forms. There are fancy product names, like Blackberry. There are descriptive product names, like Raisin Bran. And of course, there are product names that aren’t really names at all, just model numbers. Some of these product names fade into the woodwork, serving only to help customers by the specific product […]

Burt Alper

January 27, 2006

Last week, Northwest Airlines announced that it planned to introduce a new low-fare carrier to compete with United’s “Ted” and Delta’s soon-to-be eliminated “Song” (and of course, the mainstays of the low-fare movement, Southwest and JetBlue). Although Catchword has not been engaged to name this new carrier, the solution is so obvious, we figured we […]