Erin Milnes

March 28, 2017

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …