CatchThis Blog / advertising

Burt Alper

August 7, 2008

Not long ago, it would have been far-fetched to consider a Safeway brand synonymous with “certified organic.” But the last few years have seen a mainstreaming of organic products across the board, and in-store brands are finally getting a little panache – right down to brand name creation. Two of Safeway’s store brands, O Organics […]

Mark Skoultchi

July 30, 2008

I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one of bold refusals of common euphemisms and descriptions that have found their way into our vernacular. A billboard near my house reads, “I hope we can still be friends,” which is crossed out with red […]

Mark Skoultchi

June 25, 2008

Occasionally we encounter start-up technology clients who tell us they want their name to be so popular it gets turned into a verb. Like, Google or Xerox. Oh ho ho, no you don’t! These big-name companies spend a lot of money fighting the genericization of their famous brand names. They all want to protect themselves […]

Mark Skoultchi

September 7, 2007

EachDay.com has done a great job compiling the Web 2.0 companies who use the speech bubble in their logos. Trevor Elliott asserts that the speech bubble is now so overused, much like the “iBlank” naming convention, that companies need to stop using it in their graphic identity. As much as I love a few of […]

Burt Alper

Following my recent post about televisiphonernetting, Maria forwarded me the following blog post. It appears that Goodby and Perfect Fools are the ones responsible for my new favorite term. They’ve also created a fun, interactive flash experience called TripleSlanguage. It turns out televisiphonernetting is only one of many cute and clunky coined names in the […]

Laurel Sutton

May 30, 2007

There’s a great article in USA Today about Ripple, one of our recent clients. The article is fantastic and we just love the name!

Laurel Sutton

November 17, 2005

When I was a student at Rutgers, there was a proposal to change the name of the school’s teams, from the “Scarlet Knights” (Rutgers’ color is red) to “something more reflective of the state of New Jersey”. My suggestion, which won some kind of award in the school paper, was to change the name to […]