CatchThis Blog /
< Back

Going With the Flow: The Hello Flo Name Review

Beth Gerber
August 1, 2013
Given our culture’s ambivalence towards female sexuality, creating brand names for menstrual products poses a conundrum for U.S. marketers, provoking either squeamishness or bravado. Witness some of their names, which either attempt to sanitize their prosaic offerings (StayfreeDry Max, RepHresh...
More
By |August 1st, 2013|Name Reviews|Comments Off on Going With the Flow: The Hello Flo Name Review
Read More

Rebranding the NYSE: Laurel Sutton on CNBC

Laurel Sutton
April 25, 2011
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it's not clear who the new owners will be - the German...
More
By |April 25th, 2011|Brand Naming, Catchword, In-the-News|Comments Off on Rebranding the NYSE: Laurel Sutton on CNBC
Read More

Dagnabbit is Not an Adjective: Progressive Fails on Language Use

Laurel Sutton
December 7, 2010
Today's lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive's commercials, starring the ever-cheerful Flo; they're short and funny, and while I don't believe for a second...
More
By |December 7th, 2010|Featured, Fun Stuff, Language Use|10 Comments
Read More

I Can’t Get With That: Renaming the Kia Soul

Laurel Sutton
August 4, 2010
This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary...
More
By |August 4th, 2010|Branding, Product Naming|Comments Off on I Can’t Get With That: Renaming the Kia Soul
Read More

Microsoft’s New Tagline “Be What’s Next”: Er, I don’t think so

Mark Skoultchi
July 30, 2010
A tagline is a tricky little beast. It needs to get right to the heart of the brand  and do so in a way that's intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex's old "When...
More
By |July 30th, 2010|Branding|Comments Off on Microsoft’s New Tagline “Be What’s Next”: Er, I don’t think so
Read More

Imitation: The Sincerest Form of Flattery? Or Just Lame Copycatting?

Mark Skoultchi
April 8, 2010
Have you seen Burger King's new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn't believe that this was a real Burger King commercial. I thought maybe McDonald's was lampooning BK. But no, it...
More
By |April 8th, 2010|Branding, Fun Stuff|Comments Off on Imitation: The Sincerest Form of Flattery? Or Just Lame Copycatting?
Read More

The X-Rated Valentine’s List: Catchword’s Best/Worst Adult Toy Store Names

Laurel Sutton
February 12, 2010
Some say it with flowers. Others, with chocolates. And then there are those who prefer more stimulating tokens of their affection. So in the holiday vibe, this Valentine’s Day the brand naming specialists at Catchword decided to take a look...
More
By |February 12th, 2010|Brand Naming, Fun Stuff, Language Use|4 Comments
Read More

“But some IKEA fans were outraged”: Changing fonts is a tricky business

Laurel Sutton
August 31, 2009
Via the AP at SFGate: 08-30) 12:25 PDT STOCKHOLM, (AP) -- Ikea, the Swedish furniture chain, said Sunday it never expected such a backlash after switching typeface in its latest catalog. The company's decision to make its first such font...
More
By |August 31st, 2009|Branding, Fun Stuff, In-the-News|1 Comment
Read More

SyFy: Awful Name, Awesome Ad Campaign

Mark Skoultchi
July 8, 2009
As we here at Catchword have pointed out numerous times (here, here, here, and here) we can't stand the new SyFy brand name. However, we are willing to give credit where credit is due. The SyFy name officially belly-flopped onto the...
More
By |July 8th, 2009|Brand Naming, Branding|2 Comments
Read More

How do you say chocolate in India?

Burt Alper
September 29, 2008
It turns out that it’s not as simple as translating your product branding into the language of the place where you’re going to sell the thing. A recent study published in the Journal of Consumer Research tested the effectiveness of...
More
By |September 29th, 2008|Brand Naming, Branding, In-the-News, Product Naming|Comments Off on How do you say chocolate in India?
Read More