August 1, 2013
Given our culture’s ambivalence towards female sexuality, creating brand names for menstrual products poses a conundrum for U.S. marketers, provoking either squeamishness or bravado. Witness some of their names, which either attempt to sanitize their prosaic offerings (StayfreeDry Max, RepHresh Brilliant), romanticize them (Diva Cup, Luna Pads, Tampax Radiant), or even lionize them (Moxie, Party […]