CatchThis Blog / acronym names

Alex Kelley

January 26, 2015

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar to the classic Lagunitas style. See for yourself: The frothy public outcry that erupted led […]

Mark Skoultchi

July 3, 2014

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and pronounced as one word—think NASA. An initialism is formed in the same way, but the […]

Mark Skoultchi

August 24, 2011

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand like AT&T, IBM, or BMW, it doesn’t matter that no one remembers what your initials […]

Mark Skoultchi

January 23, 2008

Have you ever seen a brand name and wondered, “What the heck is that supposed to mean?” Even a naming specialist like me has this kind of “WTF experience” once in a while. My most recent head-scratching name conundrum involved the brand name Regza. Banners and posters were plastered all over CES in Las Vegas […]

Burt Alper

January 22, 2008

I enjoyed Douglas Quenqua’s piece in Thursday’s NYT on the UNCF “name change”. Very interesting dilemma. (For those of you who don’t want to read the article, the United Negro College Fund just announced it was changing its name, at Landor’s suggestion, to UNCF.) Of course, as a guy who runs a naming company I […]

Mark Skoultchi

October 26, 2005

The city of Atlanta is giving itself a name refresh. They’re new moniker: ATL. It all started with rap artist Outkast singing about “cruising in the A-T-L” in one of his songs. The Brand Atlanta Committee decided that with the pop culture reference and the airport designator also being ATL, it made perfect sense to […]

Burt Alper

October 24, 2005

I’ve never been a big fan of initialisms that replace names, but TIAA-CREF really pushes me to the edge. A part of me can understand why they made the move to the initials. Alphabet soup is one thing, but “Teachers Insurance and Annuity Association College Retirement Equities Fund” is a whole dinner seating. However, if […]

Burt Alper

September 6, 2005

Intel announced their new brand Viiv last week (pronounced Vive). The technology will bridge the gap between home computers and televisions. There has been a good deal of chatter about the brand and it’s peculiar name. While at a client meeting Catchword heard that Viiv was from the Roman Numerals for 6 (VI) and 4 […]

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