CatchThis Blog / abstract naming

Alex Kelley

May 28, 2015

Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in the store, pulled the dirty old rug out from underneath it, and made it exciting again. His new vitamin and supplement venture is called Olly. I have heard that first impressions last a lifetime. Though I […]

Leena Mehta

August 26, 2014

In 2011, Honeywell, the world’s largest thermostat manufacturer, was blindsided by the Nest Learning Thermostat created by a couple of Apple alums.  Although Honeywell had multiple programmable thermostats in its portfolio, none had Nest’s learning capability.  It was a truly innovative product, with a fitting name. Honeywell responded the way any respectable corporation would…with a […]

Leena Mehta

April 24, 2014

This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’  podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at the Eye, we cross-post new […]

Laurel Sutton

January 10, 2011

Hooray! The American Name Society (of which I am a proud, dues-paying member) has announced their name of the year – it’s the Icelandic volcano that shut down Europe for a couple of weeks. Eyjafjallajökull (pronounced [ˈɛɪjaˌfjatl̥aˌjœkʰʏtl̥] ( listen)) — is Icelandic for “island-mountain glacier”. Outside of Iceland, it’s generally known as “that damn volcano”. On to […]