Catchword names Keysight PathWaveKeysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path.

PathWave is a scalable, AI-based predictive software platform that combines software, instrument control, and application-specific test software in an open development environment. From design and simulation to prototype and test through to manufacturing and deployment, this suite of interoperable tools integrates and streamlines.

“Keysight has broken new ground with PathWave,” said Laurel Sutton, Catchword Senior Strategist. “The product development path is relatively fixed — certain things have to happen to get from A to B to C — but speed and economy along that path and final outcome can be greatly improved with smart, customizable integration. That’s exactly what Keysight has done.”

Catchword was delighted to partner again with Keysight, whom the agency named in 2014 (when the company spun off Agilent) and has worked with since to develop several product names.

“PathWave is a great choice for this innovative platform,” Catchword Creative Director Maria Cypher said. “The name denotes fluid acceleration through the development path, while its construction style suggest simplicity and efficiency.”

Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path.