Lumada

Lumada

IoT platform naming for Hitachi

Hitachi engaged Catchword to develop a name for its core IoT platform. By bridging the physical world to the digital world, Hitachi is helping clients do more than simply connect devices to sensors–its creating truly adaptable, comprehensive and verifiable IoT solutions and insights that provide untold value to companies and their customers. Lumada, the name Catchword developed for the platform, is a coining suggesting a fleet of powerful solutions that deliver clear and bright insights.

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