Atlas

Atlas

Car naming for Volkswagen

When VW called on Catchword to name their sturdy 7-seat SUV, we worked with their US, German, and Chinese teams to explore a broad range of themes and develop over 2500 name candidates. The global nature of the project meant we carried out linguistic and cultural screening in 19 languages, including Min Nan and Kejia Chinese. Atlas reinforces the vehicle’s size and strength and implies a titan among SUVs.

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