Asana

Asana

Company and product platform naming

A software company founded by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein is clearly not ordinary. So, the company’s name also needed to stand out. Asana, a Sanskrit word conveying “yoga pose,” reflects the founders’ love of yoga and their quest for focus, flow, and clarity—an apt name for a workplace productivity platform. Namaste.

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Asana
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