Asana

Asana

Company and product platform naming

A company formed by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein was clearly not ordinary and needed a name that stood out from the IT herd. Asana, the Sanskrit word conveying “yoga pose,” connected the founders’ love of yoga with the business world’s quest for focus, flow, and clarity. The brand's balanced approach has made it a leader in the sector. After a decade of explosive growth, the company went public in 2020 and now serves millions of organizations in 190 countries.

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Asana
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