Attain by Aetna in USA Today

By Edward C. Baig

January 29, 2019

Aetna and Apple are partnering on a fresh personalized well-being program and app for the Apple Watch that offers participants rewards that can help defray the cost of Apple’s high-tech timepiece. In other words, using the app could pay for your Apple Watch.

The Attain by Aetna program, as it is called, differs from a 2016 collaboration between Apple and the CVS Health-owned insurer, in that it will be made available to Aetna members directly, and not through a corporate-sponsored health benefit for employees of a given company.

For now, Aetna is limiting enrollment in the program to the first 250,000 to 300,000 members who sign up, which you can do at

The program, which launches in the spring, is built around customized activity goals that are based on your gender, age and weight, your choice of how to burn off calories. This could be the number of steps you take, the laps you swim, or exercises involving yoga. …

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