Upwork in New York Times

By David Gelles

August 13, 2021

Hayden Brown grew up with parents who were out to change the world. Her mother worked on women’s empowerment issues, and her father helped develop a national park in the Himalayas. For a time, the family lived in Nepal.

“It really instilled in me the value of spending one’s life doing work that has a real impact on others,” she said. “To this day, that is my parents’ ethos.”

Ms. Brown wanted to make a difference, too, but resolved to do it in the private sector rather than in the nonprofit world. That led her to the consultant McKinsey & Company, and ultimately to Upwork, a site that matches freelancers with employers. Ms. Brown joined the company 10 years ago, and became chief executive in January 2020, just as the pandemic hit. …

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