Mark Skoultchi – Principal & Project Lead

By Mark Skoultchi

September 8, 2016

Mark is a veteran naming professional with 20 years’ experience counseling clients in every aspect of product and company name development. When he’s not steering a client toward a new naming strategy or a final name selection, he enjoys strumming guitars, building websites for friends, and spending quality time with his wife and two kids.

As head of Catchword’s East Coast operations, he’s typically the project lead on all right coast accounts, and recently managed projects for Volkswagen, ETS, Marsh Clearsight, and Raritan. He graduated from Brandeis University with a BA in History, and earned his JD from the State University of New York at Buffalo. Go Bills! Actually, he’s not much of a sports fan.

  • Share This Story, Choose Your Platform!

Maria Cypher – Principal & Creative Lead

By Mark Skoultchi

In the heady Bay Area of the mid-90s, as many of her Stanford MBA cohort were launching the first wave of Internet startups, Maria was creating names for them—and she’s never looked back. As Catchword’s co-founder and creative lead, she oversees creative strategy and a crack team of namers. Two decades in, she still thinks naming is the most fun anyone could have at work.

Maria has created names for Starbucks, Wells Fargo, Gap, Fitbit, Microsoft, and hundreds of others, causing her to wonder if the Guinness Book has a “most prolific namer” category. Her creative juices are also fired up as lead singer of a local cover band, Highway 13. Maria spent much of her youth in Asia as a foreign-service brat and speaks fluent (er, conversational) Mandarin.

  • Share This Story, Choose Your Platform!