Snack food naming for Sonora Mills

Not so long ago, potato chips were always on a first name basis with the deep fryer. A delicious but greasy and caloric affair. But in 2006—pop!—along came a new snack brand, offering consumers a healthy and tasty alternative: potatoes are heated in a pressurized chamber and quickly released to “pop” them out. Catchword assisted Addis in developing the name Popchips, perfectly capturing the excitement and distinctiveness of this category-popping product.

Client: Sonora Mills