CatchThis Blog / Trademark

Laurel Sutton

June 4, 2012

This blog originally appeared in Fast Company. Though the “Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need to protect your rights. It’s not necessarily greed–just good business sense. This week it was […]

Beth Gerber

June 21, 2011

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing  – even if means throwing around some hefty corporate weight to win its heart. Or the name in question is in a committed relationship. No “i-” name is too high in the sky to […]

Laurel Sutton

June 2, 2011

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK for the same goods? No, it’s not. Before time and money is spent on the […]

Maria Cypher

May 26, 2011

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of letters? Once upon a time, these approaches might have worked, but these days namers use […]

Laurel Sutton

March 29, 2011

The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such a generic term.) And because he’s so amazing, he consulted both me and my homey […]

Laurel Sutton

February 2, 2011

This item was originally published on January 26th, 2010 at Fast Company. Back in December, Racebook Marketing Concepts held a Brand Name Auction during which “150 Timeless Trademarks and Domains” were offered for sale. But the auction was more bust than boom: only about 50 people showed up, with a few more bidders participating online. […]

Catchword

August 17, 2010

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal Mark Skoultchi walks you through the basic principles—and common pitfalls—of preliminary trademark screening. You’ll learn […]

Mark Skoultchi

August 11, 2010

This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active ingredients from herbs through hot air vaporization.” And by herbs, they don’t mean basil. As […]

Mark Skoultchi

June 22, 2010

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. Is Apple simply browsing the list of Cisco trademarks that start with “i” and retrofitting […]

Mark Skoultchi

June 18, 2010

I’m a big fan of using proper grammar. But I’m also a big proponent of keeping up with trends, both technological and vernacular. Thus, when I read about the New York Times banning the use of “tweet” by their journalists, I viewed their decision as yet another way they’ve fallen behind the times and are […]

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