CatchThis Blog / Trademark

Erin Milnes

May 17, 2018

The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first time! It’s INTA’s 140th Annual Meeting, May 19-23, with 10,600+ brand owners and IP professionals from 150 countries. The team is super excited to discuss how Catchword can help trademark professionals and their clients develop […]

Erin Milnes

January 26, 2017

Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn’t been in one in ages and was very curious about the state of cheap goods these […]

Erin Milnes

August 24, 2016

The XXXIst Summer Olympics may have concluded Sunday, but the International Olympic Committee’s aggressive protection of the Olympics® trademark continues unabated. Like the NFL with the Super Bowl® (that is, “the Big Game”) and the NCAA with March Madness® (AKA “Hoops Hysteria”), the IOC and its U.S. affiliate, the USOC, is ferocious in defending its […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]

Alex Kelley

February 18, 2015

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding out that the name you most like is unavailable can deal a crushing blow to […]

Alex Kelley

February 11, 2015

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today his company, Huy Fong Foods, rakes in a hot 80 million dollars a year selling […]

Alex Kelley

January 26, 2015

You may have heard about the trademark controversy that bubbled up between Lagunitas and Sierra Nevada. Lagunitas sued Sierra Nevada, alleging that the placement and size of “IPA” on the bottle of the newest Sierra Nevada offering was too similar to the classic Lagunitas style. See for yourself: The frothy public outcry that erupted led […]

Laurel Sutton

June 4, 2012

This blog originally appeared in Fast Company. Though the “Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need to protect your rights. It’s not necessarily greed–just good business sense. This week it was […]

Beth Gerber

June 21, 2011

If a name’s beauty is in the “i-” of the beholder, then to Apple, it’s drop-dead gorgeous and worthy of wooing  – even if means throwing around some hefty corporate weight to win its heart. Or the name in question is in a committed relationship. No “i-” name is too high in the sky to […]

Laurel Sutton

June 2, 2011

This guest post is by Steven Price of Tessera Trademark Screening. It’s not always easy to explain why a favorite brand name candidate might not be as unique as we think. For example, isn’t CLOUDBANKS different enough from the mark FOGBANK for the same goods? No, it’s not. Before time and money is spent on the […]