CatchThis Blog / Product Naming

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Erin Milnes

March 28, 2017

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …

Erin Milnes

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn’t have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017) Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand […]

Alex Kelley

February 14, 2017

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason they named it Caavo, and the reception is pretty fuzzy. At first I thought it could be […]

Erin Milnes

January 26, 2017

Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn’t been in one in ages and was very curious about the state of cheap goods these […]

Erin Milnes

November 9, 2016

The prestigious London International Awards (LIA) announced Monday that Catchword’s Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year).  More than 30 entries from around the globe vied for the coveted awards in the brand new category of brand naming. Catchword developed the name […]

Alex Kelley

October 5, 2016

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other transfers of money to or from smartphones. (This is where Venmo takes a cut and […]

Erin Milnes

August 17, 2016

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Erin Milnes

August 4, 2016

Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received runner up honorable mention in the Botathon. It seeks to end the frustration of diners […]