CatchThis Blog / Product Naming

Erin Milnes

February 6, 2018

Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path. PathWave is a scalable, AI-based predictive software platform that combines software, instrument control, and application-specific test software in an […]

Erin Milnes

December 21, 2017

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most compelling brand names of 2017 that Catchword didn’t create. (Check out Portfolio Highlights to see […]

Erin Milnes

November 15, 2017

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon’s Pizza, an Oklahoma franchise     Humpty Dumpty Snack Foods, chips and more from Maine since 1947   Old […]

Erin Milnes

August 29, 2017

Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus and collaborate. The Catchword team worked closely with the company to develop the name for the […]

Erin Milnes

August 23, 2017

With two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products … She takes us through the process of finding the perfect name for yours.

Alex Kelley

August 3, 2017

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” … and riled up they got. At first glance, the change can be a head scratcher. […]

Erin Milnes

July 27, 2017

Catchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, “‘The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,’ says Mark […]

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Erin Milnes

March 28, 2017

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …