Whatever happened to warm milk? Name review of Som sleep drink

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep...
By |March 15th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Whatever happened to warm milk? Name review of Som sleep drink

Keysight launches PathWave, accelerated product development solution

Catchword names Keysight PathWave
Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path. PathWave is a scalable,...
By |February 6th, 2018|CatchThis News, Product Naming|Comments Off on Keysight launches PathWave, accelerated product development solution

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge

Soundscaping revolution: Plantronics rolls out Habitat

Catchword names Plantronics Habitat
Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus...
By |August 29th, 2017|CatchThis News, Catchword Naming Work, Product Naming|Comments Off on Soundscaping revolution: Plantronics rolls out Habitat

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Catchword’s Laurel Sutton quoted in Washington Post

Catchword in Washington Post
Catchword's very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung's selection of "Bixby" for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant....
By |March 28th, 2017|CatchThis News, In-the-News, Product Naming|Comments Off on Catchword’s Laurel Sutton quoted in Washington Post