CatchThis Blog / Product Naming

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, or just plain tasteless

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Erin Milnes

July 12, 2019

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

May 22, 2019

The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.

Alex Kelley

April 24, 2019

Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.

Erin Milnes

April 18, 2019

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE  Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]

Alex Kelley

March 5, 2019

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.