CatchThis Blog / Product Naming

Erin Milnes

November 19, 2019

I’ll admit to a flush of pride at seeing Nature’s Promise prominently displayed in nearly every aisle. Catchword developed the name for Ahold’s private label line of natural and organic products.

Erin Milnes

November 14, 2019

It is the second time in as many years that Catchword has taken home a trophy.
The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

Erin Milnes

November 7, 2019

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Erin Milnes

November 5, 2019

Catchword recommended the name Storyscape for its clear expression of the expansive, immersive nature of each adventure.

Erin Milnes

October 31, 2019

NBC Sports Group and PwC review their experience with Catchword. Our client-centric, proven process for creating stand-out, strategic names is why we have a perfect 5-star rating on leading agency review site Clutch.

Erin Milnes

September 23, 2019

The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Erin Milnes

July 12, 2019

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.