Just for kicks: Name review of Nissan Kicks

Nissan Kicks name review from Catchword
Photo courtesy of Nissan Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have...
By |October 30th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Just for kicks: Name review of Nissan Kicks

10 reasons why there are so many “X and Y” brand names these days

Catchword explains X & Y brand naming trend
Names with the form “____ and _____” have become ubiquitous. The form isn’t new -- Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years -- but recently it seems like this type of name...
By |June 26th, 2018|CatchThis News, Company Naming, Product Naming|Comments Off on 10 reasons why there are so many “X and Y” brand names these days

Catchword celebrates 20 years!

Catchword 20th anniversary
This week marks Catchword's 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens...
By |May 9th, 2018|Catchword Naming Work, Company Naming, Product Naming|Comments Off on Catchword celebrates 20 years!

Whatever happened to warm milk? Name review of Som sleep drink

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep...
By |March 15th, 2018|CatchThis News, Name Reviews, Product Naming|Comments Off on Whatever happened to warm milk? Name review of Som sleep drink

Keysight launches PathWave, accelerated product development solution

Catchword names Keysight PathWave
Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path. PathWave is a scalable,...
By |February 6th, 2018|CatchThis News, Product Naming|Comments Off on Keysight launches PathWave, accelerated product development solution

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge

Soundscaping revolution: Plantronics rolls out Habitat

Catchword names Plantronics Habitat
Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus...
By |August 29th, 2017|CatchThis News, Catchword Naming Work, Product Naming|Comments Off on Soundscaping revolution: Plantronics rolls out Habitat

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar