CatchThis Blog / Product Naming

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…

Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have been pretty good, particularly on the value-to-price metric. But will the name drive traffic? I say it’s green lights […]

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years — but recently it seems like this type of name is everywhere, especially in certain industries like food and beverage and apparel. In the apparel […]

This week marks Catchword’s 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens on), and recall key milestones, favorite names, and other naming successes, such as Serving 500+ […]

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep patterns.   The company’s marketing team has done a good job leveraging the simple English […]

Keysight, leading provider of electronic product design, test, and optimization solutions (and long-time Catchword client), has launched PathWave, the first design and test platform that accelerates workflow by connecting every step in the product development path. PathWave is a scalable, AI-based predictive software platform that combines software, instrument control, and application-specific test software in an […]

We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most compelling brand names of 2017 that Catchword didn’t create. (Check out Portfolio Highlights to see […]