August 13, 2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, or just plain tasteless
CatchThis Blog / Product Naming
August 6, 2019
SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.
July 18, 2019
If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]
July 12, 2019
Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.
June 20, 2019
An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]
May 22, 2019
The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.
April 24, 2019
Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.
April 18, 2019
GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]
March 5, 2019
Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.
February 27, 2019
As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.