CatchThis Blog / Product Naming

“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi.

“We’re thrilled that MUSE has again called out our brand naming work for creative excellence,” said Catchword principal Maria Cypher. “We couldn’t be prouder of these three new product names, which have already gained great recognition in their industries.”

Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?

Although we try not to play favorites (we love all our name babies equally), here are the best of the best Catchword-named brands born in 2021.

Catchword is thrilled to share Allergan’s announcement that the FDA has approved Vuity and it is now available by prescription. Catchword created the name for this first and only eye drop to treat presbyopia (age-related blurry near vision) and for pHast, the technology used to deliver it.

Pharmaceutical naming isn’t easy. A brand name has to pass stringent FDA requirements, or those of its international counterparts, and be available as a trademark. But could the folks who came up with Comirnaty and the rest have done a better job?

OTTO is a friendly, reassuring name that, like this platform, wraps a lot of value into one streamlined package.

Catchword is thrilled to announce the launch of PerSe, the new portfolio of sensors that intelligently senses human presence for optimized connectivity and enhanced user experience for high-performance semiconductor supplier Semtech.

Long-time client Intel has announced the new Intel® Arc™ Graphics Solutions, which will deliver high performance gaming, immersive visuals, and seamless game streaming & creation experiences.