CatchThis Blog / Product Naming

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Who could resist the opportunity to weigh in on a new pasta shape name?

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

The name Croissant Stuffers immediately lets you know you’re in for some hot, savory goodness that will fill your belly.

I’ll admit to a flush of pride at seeing Nature’s Promise prominently displayed in nearly every aisle. Catchword developed the name for Ahold’s private label line of natural and organic products.

It is the second time in as many years that Catchword has taken home a trophy.
The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Catchword recommended the name Storyscape for its clear expression of the expansive, immersive nature of each adventure.

NBC Sports Group and PwC review their experience with Catchword. Our client-centric, proven process for creating stand-out, strategic names is why we have a perfect 5-star rating on leading agency review site Clutch.