April 18, 2019
GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]
March 5, 2019
Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.
February 27, 2019
As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.
February 1, 2019
Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.
January 17, 2019
Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.
January 8, 2019
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?
December 20, 2018
Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…
October 30, 2018
Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have been pretty good, particularly on the value-to-price metric. But will the name drive traffic? I say it’s green lights […]
June 26, 2018
Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years — but recently it seems like this type of name is everywhere, especially in certain industries like food and beverage and apparel. In the apparel […]
May 9, 2018
This week marks Catchword’s 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens on), and recall key milestones, favorite names, and other naming successes, such as Serving 500+ […]