CatchThis Blog / Naming Tips

Jed Rendleman

January 21, 2016

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We’ve heard of countless poor souls who thought they could skip hiring a naming firm and do the naming themselves. Many of these intrepid entrepreneurs […]

Alex Kelley

December 3, 2015

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and yet part of an intuitive family so they appear obviously linked to the same product […]

Alex Kelley

November 5, 2015

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that than using a good ole fashioned thesaurus. Thesauri are a namer’s best friend. Some namers […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]

Alex Kelley

August 20, 2015

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a new name…and we’ve also talked a lot of clients out of consumer testing as well. Just for clarification, consumer testing is not the same as a global linguistics check that ensures a name is pronounceable […]

Mark Skoultchi

August 10, 2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL so that it fits with your brand and allows consumers to easily […]

Mark Skoultchi

June 18, 2015

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. Most large companies can afford to hire a professional naming agency like us here at […]

Jed Rendleman

April 27, 2015

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of your new customers will search for you online to find your website, it’s essential to […]

Jed Rendleman

April 3, 2015

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from two experienced namers and linguists. A few months ago, much to the excitement of the […]

Mark Skoultchi

March 25, 2015

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming […]