What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.
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Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

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In advance of their IPO, Snapchat is lopping off the "chat" part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming,...
By |October 20th, 2016|Company Naming, Name Reviews|Comments Off on Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

On the Money? Zelle App Name Review

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Zelle Catchword Name Review
Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other...
By |October 5th, 2016|Name Reviews, Product Naming|Comments Off on On the Money? Zelle App Name Review

Fashionably Distressed: TechStyle Fashion Group Name Review

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Catchword name review: TechStyle Fashion Group
As any teenager will tell you, coming of age and growing up often involves re-inventing yourself with new duds. Which is just what happened to JustFab. As the innovative clothing retailer created more and more trendy fashion lines and sub-brands,...
By |September 7th, 2016|Name Reviews|Comments Off on Fashionably Distressed: TechStyle Fashion Group Name Review

Sweet and Chewy: The Android Nougat Name Review

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White nougat with pistachios
Google has announced that its Nth (that is, 14th) iteration of Android will be called Nougat, continuing its confectionary naming trend. For the first time, the company invited the public to submit suggestions for the new Android name. It clearly...
By |August 2nd, 2016|Name Reviews|Comments Off on Sweet and Chewy: The Android Nougat Name Review

Painful Portmanteau: Healthineers Name Review

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Siemens recently rebranded its healthcare division, part of its long-term strategy to expand the department into its own company (the group became a separately managed business last year and acquisitions to grow its portfolio have already begun). “The new name...
By |May 26th, 2016|Company Naming, Name Reviews|Comments Off on Painful Portmanteau: Healthineers Name Review

A Roadside Stand Worth Stopping For: Lemonade Name Review

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Today I ran across a brilliant name: Lemonade. Lemonade is a fresh-squeezed, “still stealthy” insurance company, and though they haven’t totally revealed exactly how they plan on shaking up the traditionally hidebound, reviled industry, I’m already on board. Which is...
By |February 25th, 2016|Name Reviews|Comments Off on A Roadside Stand Worth Stopping For: Lemonade Name Review

Shifting Us into Gear: The Maven Name Review

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General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

I’m Lovin’ Me: The I’m Name Review

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As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated...
By |December 24th, 2015|Name Reviews|Comments Off on I’m Lovin’ Me: The I’m Name Review

Shockingly Awesome: Hyundai Ioniq Name Review

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Ioniq, Hyundai’s first all electric car, is about to hit the roads and take its place among competitors that include various Tesla models, the Nissan Leaf, the Chevy Volt, and the Kia Soul, among others. And you heard it here...
By |December 18th, 2015|Name Reviews|Comments Off on Shockingly Awesome: Hyundai Ioniq Name Review

Very Truthy: The Verily Name Review

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‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review