CatchThis Blog / Name Reviews

Alex Kelley

October 20, 2016

In advance of their IPO, Snapchat is lopping off the “chat” part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming, “Gotta check my snaps” or “Just sent you a snap” or “I can’t believe you […]

Alex Kelley

October 5, 2016

Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other transfers of money to or from smartphones. (This is where Venmo takes a cut and […]

Alex Kelley

September 7, 2016

As any teenager will tell you, coming of age and growing up often involves re-inventing yourself with new duds. Which is just what happened to JustFab. As the innovative clothing retailer created more and more trendy fashion lines and sub-brands, they realized they had grown too big for their name’s original britches. JustFab had been […]

Erin Milnes

August 2, 2016

Google has announced that its Nth (that is, 14th) iteration of Android will be called Nougat, continuing its confectionary naming trend. For the first time, the company invited the public to submit suggestions for the new Android name. It clearly intended for the N successor to Marshmallow to continue the edibles trend. (The previous names […]

Erin Milnes

May 26, 2016

Siemens recently rebranded its healthcare division, part of its long-term strategy to expand the department into its own company (the group became a separately managed business last year and acquisitions to grow its portfolio have already begun). “The new name embodies the company’s pioneering spirit and engineering expertise in the healthcare industry,” the company said […]

Alex Kelley

February 25, 2016

Today I ran across a brilliant name: Lemonade. Lemonade is a fresh-squeezed, “still stealthy” insurance company, and though they haven’t totally revealed exactly how they plan on shaking up the traditionally hidebound, reviled industry, I’m already on board. Which is kind of a big deal—as a naming professional, I feel like I have a certain […]

Jed Rendleman

February 3, 2016

General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more available to the General Public. As people continue to move into dense urban centers and […]

Jed Rendleman

December 24, 2015

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated into a number of stars. There’s actually a whole niche of Amazon products whose sole […]

Alex Kelley

December 18, 2015

Ioniq, Hyundai’s first all electric car, is about to hit the roads and take its place among competitors that include various Tesla models, the Nissan Leaf, the Chevy Volt, and the Kia Soul, among others. And you heard it here first: Ioniq is the best name out of all of them.   On the surface […]

Jed Rendleman

December 10, 2015

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that it would be changing its name to Verily. Although it hasn’t generated as much buzz […]