Name Reviews
What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.
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Culturally tone-deaf: Bodega name review

F
The Catchword Team
September 29, 2017
Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
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A long, slow crumble: Name review of Android Oreo

B
Alex Kelley
September 13, 2017
The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
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By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo
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Rooting for a winner: Name review of Dandelion

A+
Alex Kelley and Erin Milnes
July 20, 2017
https://www.pexels.com/photo/white-dandelion-under-blue-sky-and-white-cloud-39669/
True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell...
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By |July 20th, 2017|CatchThis News, Name Reviews|Comments Off on Rooting for a winner: Name review of Dandelion
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What’s the Gig deal? Name review of Gig car share

A-
Alex Kelley
June 8, 2017
The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
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By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share
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About face! Name review of Dotdash

A-
Alex Kelley
May 18, 2017
In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
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By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash
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How the mighty have fallen: Name review of Oath and Altaba 

C-
Alex Kelley
April 13, 2017
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
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By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 
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Polly want to savor the journey? Name review of Véa crackers

A
Alex Kelley
March 8, 2017
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
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By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers
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Come again? Name review of Caavo home entertainment system

B-
Alex Kelley
February 14, 2017
from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
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By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system
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Pump the brakes! Audi e-tron name review

C-
Alex Kelley
December 6, 2016
Audi has had a few electric versions of their existing models for a while, using the descriptor "e-tron" to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply...
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By |December 6th, 2016|CatchThis News, In-the-News, Name Reviews|Comments Off on Pump the brakes! Audi e-tron name review
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Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

B+
Alex Kelley
November 16, 2016
Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
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By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels
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