CatchThis Blog / Name Reviews

The Catchword Team

September 29, 2017

As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner store often found in urban neighborhoods. The word is Spanish (with multiple meanings: cellar, warehouse, […]

Alex Kelley

September 13, 2017

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating […]

Alex Kelley and Erin Milnes

July 20, 2017

True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell this story not only because it was the first line on his resume, but was a […]

Alex Kelley

June 8, 2017

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means of getting from the downtown Oakland saloon to your hideout in the Berkeley hills is called […]

Alex Kelley

May 18, 2017

In the tech world, if you don’t evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at the peak of the .com boom, is re-routing to stave off a slow ride into the […]

Alex Kelley

April 13, 2017

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Alex Kelley

March 8, 2017

If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar opposites on the cracker spectrum, Triscuits and Wheat Thins, are actually siblings. And now you […]

Alex Kelley

February 14, 2017

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason they named it Caavo, and the reception is pretty fuzzy. At first I thought it could be […]

Alex Kelley

December 6, 2016

Audi has had a few electric versions of their existing models for a while, using the descriptor “e-tron” to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply called the Audi e-tron. Now that the brake screeching noise has cleared out of my brain, I […]

Alex Kelley

November 16, 2016

Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called “Scion Hotels.” The most conspicuous part of the name is actually an absence… where’s the T word? Why not give some nod to the name Trump, which has been the cornerstone of […]