Name Reviews
What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.
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A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

A-
Jed Rendleman
December 11, 2014
“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the...
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Rebrand Recoil: Name Review of the Kalashnikov Concern

C
Alex Kelley
December 8, 2014
Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would...
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Beeline To My Heart: Bumble Dating App Name Review

A
Alex Kelley
November 26, 2014
The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the...
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Naming in Good Spirits: Mixx Tail Name Review

B-
Jed Rendleman
November 20, 2014
If you've spent any time browsing the malt liquor at 7-11, you've probably noticed that above the Olde English, between the Smirnoff Ice and Mike's Hard Lemonade, there are some new contenders in the malt beverage bar fight. The "Bud...
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Screaming into the Canyon of Our Lives: Amazon Echo Name Review

A
Jed Rendleman
November 12, 2014
When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made...
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Let’s Sleep On It: Name Review of Star Wars Episode VII: The Force Awakens

B
Alex Kelley
November 7, 2014
Not so long ago, in this very galaxy, there was some backlash following the announcement of the newest Star Wars movie title, The Force Awakens, set for release in December of 2015 by Walt Disney Studios. Numerous facetious alternatives have...
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The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

B+
Jed Rendleman
November 3, 2014
Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big...
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Good Enough For Government Work? Name Review of Operation Inherent Resolve

B
Alex Kelley
October 15, 2014
The US Military just announced that their involvement in Iraq and Syria, where planes from the US (and elsewhere) have been making airstrikes for two months, will be known as “Operation Inherent Resolve.” Here’s the reconnaissance report: the name was...
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True Life: Pepsi True and Coke Life Name Review

B+
Jed Rendleman
October 8, 2014
As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey...
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X Marks The Cliché: Connexity Name Review

D+
Alex Kelley
October 2, 2014
Sometimes when naming or renaming, companies have a tendency to revert to the safest option—using words, letters, suffixes, and formulas that are so tried and true they have no risk of provoking any negative reaction or confusion whatsoever among consumers....
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