CatchThis Blog / Language Use

Alex Kelley

September 1, 2015

President Obama officially reinstated Denali as the primary name for the highest peak in North America. In several Native Alaskan dialects, Denali means “the tall one” or “big mountain.” The people who have lived in its shadow for thousands of years call the mountain Denali, and it is just to restore the traditional name. And […]

Laurel Sutton

December 26, 2014

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial PR, […]

Mark Skoultchi

May 28, 2014

As naming consultants, when we’re naming products or companies we generally recommend a name that’s easy and intuitive for target audiences to say and spell. But when naming babies? Well, ease of pronunciation can often take a second seat to other important factors, like cultural pride and family lineage. Yet there’s a price to pay […]

Leena Mehta

February 26, 2014

From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the thing or action to which it refers.  The Snap, Crackle, Pop of Rice Krispies is the classic example, but you might also think of a brand name that combines both alliteration and onomatopoeia:  Meow Mix […]

Laurel Sutton

October 14, 2013

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put together by humans.  It is the definitive record of the English language, featuring 600,000 words and 3 million quotations; each word features a list of citations for usage, going all the way back to the […]

Beth Gerber

September 18, 2013

I confess, I’m a sucker for a portmanteau. There’s just something so satisfying about forming a new word by squishing two old ones together. Smog (smoky fog), jeggings (jean leggings), murses (male nurses): portmanteaus are clever and fun, and they’re the ultimate in verbal economy. So I really perked up when I came across a […]

Mark Skoultchi

August 15, 2013

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This interplay of linguistics and marketing creates both challenges and opportunities. “Os” Means Breakfast If I […]

Mark Skoultchi

February 12, 2013

A kiss may still be a kiss, but the names we call our lovers have definitely changed as time goes by. And as a naming agency, we find it fascinating. For instance, while sweetness is as aphrodisiacal a metaphor today as it was in the 1300s, bats, mice and fish have thankfully gone out of […]

Laurel Sutton

March 16, 2011

The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film and comedy, but the main draw for most folks is the reason it started: indie music. Everyone wants to play SXSW, and everyone who loved the indies and the alties wants to […]

Laurel Sutton

March 3, 2011

Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and the California Department of Social Services. I was part of a workshop focusing on the new brand: the overall goals and opportunities of branding practice, key messaging around the new CalFresh brand and opportunities to […]

Create the Perfect Brand Name