CatchThis Blog / In-the-News

Erin Milnes

August 2, 2018

Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy for an adjacent computing facility in southern Morocco, one of the world’s windiest regions. Catchword […]

Erin Milnes

June 22, 2017

According to the Social Security Administration, the most popular baby names haven’t changed much from the past few years, with old-fashioned and biblical being common themes. Emma is still the top baby name for girls. That’s the third year in a row. (And it’s placed in the top 5 since 2002.) Next come Olivia, Ava, Sophia, […]

Erin Milnes

May 9, 2017

May 1998 — Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the first time. The dotcom bubble has yet to burst, with venture capital flooding to hot new […]

Erin Milnes

May 2, 2017

We at Catchword are very proud to announce our selection as a Clutch Leading Naming Agency for 2017. Clutch, a top ratings platform for professional service agencies, helps businesses find the best creative services partner through extensive research and customer reviews. Catchword has consistently ranked among the best naming agencies since Clutch was founded in 2012. To […]

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Erin Milnes

March 28, 2017

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]

Mark Skoultchi

January 31, 2017

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to sell to the highest bidder—however ludicrous the result—fans are losing their connection to what once […]

Alex Kelley

January 4, 2017

It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to which would float, which would sink, and how much the gTLDs would be embraced by the […]

Erin Milnes

December 8, 2016

Catchword founder and executive creative director Maria Cypher was quoted in the CBC’s story on the new .eco top-level domain: Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could change the internet and maybe even help the planet. The prelude, perhaps, to nothing but a hangover. […]

Alex Kelley

December 6, 2016

Audi has had a few electric versions of their existing models for a while, using the descriptor “e-tron” to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply called the Audi e-tron. Now that the brake screeching noise has cleared out of my brain, I […]