CatchThis Blog / In-the-News

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

June 18, 2019

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

Erin Milnes

June 13, 2019

“The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and superior client relationships, have kept the company in the top 3 for naming companies from the start,” said Clutch Business Analyst Jenna Seter earlier this year.

Erin Milnes

April 11, 2019

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

Erin Milnes

March 1, 2019

To our dear readers, this may sound like more of the same — after all, just a few months ago Catchword announced that it was ranked #1 naming agency worldwide by Clutch for the second year in a row — but this time the competitive field includes all marketing and advertising agencies.

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

Erin Milnes

January 17, 2019

Catchword worked closely with the PSI team to develop a company tagline as well as names for three new technology solutions.

Erin Milnes

November 20, 2018

The Washington Post sought Catchword’s expert input in its recent story on National Landing, the new neighborhood for Amazon’s HQ2a (or is it 2b?) in Northern Virginia. Co-founder Laurel Sutton was happy to oblige. “When they come up with a name like National Landing, it is not to serve the needs of the people who […]

Payal Jambusaria

October 19, 2018

Laurel Sutton, a Catchword co-founder, was quoted in a MarketPlace article about the renaming of government agencies by the Trump Administration President Donald Trump, who created a business out of licensing his name, recently tried his hand at branding something else: the North American Free Trade Agreement. The United States, Canada and Mexico struck a […]

Erin Milnes

October 18, 2018

Our very own Maria Cypher was selected as a featured attendee for NamesCon 2019 and profiled in its magazine! FAST FACTS Location: Oakland, California Time spent in the domain industry: Almost 20 years Favourite extension: .com Tell us which domain you wish you owned: CarInsurance.com would help the bank account Currently reading: “The Lessons of […]