CatchThis Blog / In-the-News

Catchword

February 1, 2022

What do Great Resignation, Karen, and Cyber Ninjas have in common?

Catchword

December 6, 2021

The Global 1000, Clutch’s most prestigious award, is given to the best companies from around the world across all B2B services ranked by Clutch

Catchword

October 25, 2021

Pharmaceutical naming isn’t easy. A brand name has to pass stringent FDA requirements, or those of its international counterparts, and be available as a trademark. But could the folks who came up with Comirnaty and the rest have done a better job?

Catchword

May 21, 2020

Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.

Catchword

March 31, 2020

Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.

Catchword

March 2, 2020

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’

Erin Milnes

February 5, 2020

For a fantasy and sci-fi geek like me, the Storyscape series was a dream project, and I loved playing the games.

Catchword

November 7, 2019

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Catchword

September 19, 2019

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

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