CatchThis Blog / Fun Stuff

Erin Milnes

January 26, 2017

What I saw in the fragrance aisle certainly got my attention. (I’ll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I’m happy to report that the imitation scent industry is alive and well and provides ample fodder for a master’s thesis in branding, pop culture, or psychology.

Alex Kelley

January 18, 2017

Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about Lemony Snicket’s A Series of Unfortunate Events, which Netflix is producing, and it got me thinking: […]

Erin Milnes

November 10, 2016

Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a few of Oakland’s fabulous restaurants (as well as brand successes Chipotle and In & Out), […]

Alex Kelley

October 26, 2016

Hello everyone – writing this blog post from deep in the annals of film history. Check out this catalogue of company and product names from movies and TV shows! I learned a lot about the movie industry on this website – for example, some of the most popular pages are for brand names or company […]

Eden Cypher

August 11, 2016

This past weekend, Golden Gate Park hosted a plethora of bands, assorted local food vendors and tens of thousands of people for the annual festival, Outside Lands. The genres of bands vary from alternative rock, electronic, folk, pop, and more to appeal to both Bay Area locals and people from around the world. The names […]

Erin Milnes

July 28, 2016

In honor of Comic-Con, which just finished in San Diego, we’ve assembled some of the best, worst, and weirdest superhero and villain names. There are so many evocative and memorable monikers–Batman, Black Widow, General Zod, Mystique, Ozymandias–I could never choose a winner. Though these are less well known (for obvious reasons), there are dozens of […]

Erin Milnes

June 20, 2016

Who knew the Tolkein lexicon was the secret go-to for Big Pharma?

Erin Milnes

April 12, 2016

You might have heard that tax time is a’comin. And for some reason, even though taxes are as inevitable as, well, you know, and even though it’s been the same date—April 15—since 1955, nearly a third of filers wait until the last two weeks to do the deed. What’s up. Procrastination Nation? A few years ago, we […]

Alex Kelley

February 11, 2016

Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah’s Ark. In light of that, I thought I’d share this article I have always been fond of–a compilation of terms of endearment from around the world. […]

Alex Kelley

January 27, 2016

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]

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