CatchThis Blog / Fun Stuff

Erin Milnes

December 11, 2019

According to, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this year.

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Erin Milnes

December 20, 2018

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…

Erin Milnes

November 15, 2017

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon’s Pizza, an Oklahoma franchise     Humpty Dumpty Snack Foods, chips and more from Maine since 1947   Old […]

Erin Milnes

October 24, 2017

Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands, where there’s no implied crime in combining Raiffeisen-Boerenleenbank. It has since expanded to the U.S. […]

Erin Milnes

August 24, 2017

The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland’s food truck lifestyle. Off the Grid may have started in San Francisco, but Rose City really lives it. The City of Roses has a nose for […]

Erin Milnes

June 22, 2017

According to the Social Security Administration, the most popular baby names haven’t changed much from the past few years, with old-fashioned and biblical being common themes. Emma is still the top baby name for girls. That’s the third year in a row. (And it’s placed in the top 5 since 2002.) Next come Olivia, Ava, Sophia, […]

Erin Milnes

January 26, 2017

Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn’t been in one in ages and was very curious about the state of cheap goods these […]

Alex Kelley

January 18, 2017

Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about Lemony Snicket’s A Series of Unfortunate Events, which Netflix is producing, and it got me thinking: […]

Erin Milnes

November 10, 2016

Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a few of Oakland’s fabulous restaurants (as well as brand successes Chipotle and In & Out), […]

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