CatchThis Blog / Company Naming

Erin Milnes

June 24, 2016

We just discovered (a little belatedly) that Inc. magazine selected Upwork as one of the 10 best new company names for 2015. It’s one of our favorites, too — and not just because we created it! What’s in a name? It’s incredibly difficult to sum up your company’s mission in just a few letters. Yet that’s […]

Erin Milnes

May 26, 2016

Siemens recently rebranded its healthcare division, part of its long-term strategy to expand the department into its own company (the group became a separately managed business last year and acquisitions to grow its portfolio have already begun). “The new name embodies the company’s pioneering spirit and engineering expertise in the healthcare industry,” the company said […]

Erin Milnes

April 7, 2016

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South by Southwest Interactive 2016. Last time we talked about eponymous names and classic compounds We’ll round […]

Erin Milnes

March 31, 2016

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which we discussed last week. But these aren’t the only ways to build a name. Eponymous […]

Erin Milnes

March 22, 2016

South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or think it’s jumped the shark, the festival remains a big deal for startups and tech […]

Jed Rendleman

March 2, 2016

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!

Jed Rendleman

January 22, 2016

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with us about Catchword’s naming process, […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]