CatchThis Blog / Company Naming

Alex Kelley

May 18, 2017

In the tech world, if you don’t evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at the peak of the .com boom, is re-routing to stave off a slow ride into the […]

Erin Milnes

April 26, 2017

Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump Street.” The proposal, though quixotic, succinctly captured the hopes for economic salvation that Mr. Trump […]

Alex Kelley

February 14, 2017

Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason they named it Caavo, and the reception is pretty fuzzy. At first I thought it could be […]

Alex Kelley

October 20, 2016

In advance of their IPO, Snapchat is lopping off the “chat” part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming, “Gotta check my snaps” or “Just sent you a snap” or “I can’t believe you […]

Alex Kelley

September 20, 2016

TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names! (occupational hazard) When I read about disruptive and innovative companies and services, I ask myself […]

Erin Milnes

August 17, 2016

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Erin Milnes

August 4, 2016

Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received runner up honorable mention in the Botathon. It seeks to end the frustration of diners […]

Erin Milnes

July 25, 2016

Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots on Facebook. Look out, Siri. It’s not just search and calendar management anymore. This year’s […]

Erin Milnes

July 6, 2016

Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company founder and music video producer Chris Milk. “People reading our name often don’t know how to say it, and people who do know how to say it often don’t know how to spell it when […]

Erin Milnes

June 30, 2016

Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), Concore (ion-exchanged glass), Lotus (exceptionally stable and pure display glass), Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber for use in decorative lighting applications). Today we are proud to announce the newest addition […]