Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company founder and music video producer Chris Milk. “People reading our name often don’t know how to say it, and people...
By |July 6th, 2016|Company Naming, In-the-News|Comments Off on Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

Catchword Names Corning’s New Spin-Off, Versalume

Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), Concore (ion-exchanged glass), Lotus (exceptionally stable and pure display glass), Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber...
By |June 30th, 2016|Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword Names Corning’s New Spin-Off, Versalume

Inc. Names Upwork One of 2015’s Best New Company Names

We just discovered (a little belatedly) that Inc. magazine selected Upwork as one of the 10 best new company names for 2015. It's one of our favorites, too -- and not just because we created it! What's in a name? It's...
By |June 24th, 2016|Catchword Naming Work, Company Naming|Comments Off on Inc. Names Upwork One of 2015’s Best New Company Names

Painful Portmanteau: Healthineers Name Review

Siemens recently rebranded its healthcare division, part of its long-term strategy to expand the department into its own company (the group became a separately managed business last year and acquisitions to grow its portfolio have already begun). “The new name...
By |May 26th, 2016|Company Naming, Name Reviews|Comments Off on Painful Portmanteau: Healthineers Name Review

Coins and Agents: More Tech Company Name Styles

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South...
By |April 7th, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Coins and Agents: More Tech Company Name Styles

Building a Name for Oneself in Tech: Popular Name Styles

[vc_column_text]We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which...
By |March 31st, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Building a Name for Oneself in Tech: Popular Name Styles