CatchThis Blog / Company Naming

Erin Milnes

November 15, 2017

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon’s Pizza, an Oklahoma franchise     Humpty Dumpty Snack Foods, chips and more from Maine since 1947   Old […]

Erin Milnes

October 24, 2017

Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands, where there’s no implied crime in combining Raiffeisen-Boerenleenbank. It has since expanded to the U.S. […]

Erin Milnes

October 17, 2017

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart Weitzman — will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the requisite ridicule, Chief Executive Victor Luis quickly clarified that the Coach brand will not be […]

Alex Kelley

October 12, 2017

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told the New York Post, “Uniquely J is yet another way Jet.com is innovating for the metro millennial. […]

The Catchword Team

September 29, 2017

As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner store often found in urban neighborhoods. The word is Spanish (with multiple meanings: cellar, warehouse, […]

Erin Milnes

July 27, 2017

Catchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, “‘The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,’ says Mark […]

Erin Milnes

July 24, 2017

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.

Erin Milnes

July 14, 2017

…The budget for a naming project can range from $6,000 up to six figures, according to Maria Cypher, creative director of Catchword Branding, which works with both startups and global corporations. …

Alex Kelley

May 18, 2017

In the tech world, if you don’t evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at the peak of the .com boom, is re-routing to stave off a slow ride into the […]

Erin Milnes

April 26, 2017

Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump Street.” The proposal, though quixotic, succinctly captured the hopes for economic salvation that Mr. Trump […]