CatchThis Blog / Company Naming

Erin Milnes

September 4, 2018

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America. Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company […]

Erin Milnes

August 30, 2018

WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. “Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever. “A good name means it’s both […]

Mark Skoultchi

August 28, 2018

MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons Delivered to You by Meal Kit Companies Meal kit delivery is relatively new, but the […]

Alex Kelley with Erin Milnes

August 16, 2018

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide board for your feet, no brakes, and chunky inflatable tires. I used to make race tracks in dirt piles in the yard and little jumps to try to catch some air. It was great fun. […]

Erin Milnes

August 2, 2018

Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy for an adjacent computing facility in southern Morocco, one of the world’s windiest regions. Catchword […]

Erin Milnes

July 17, 2018

Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in June. Catchword named the company, which launched in Asia in 2017. Catchword created the name […]

Alex Kelley

June 26, 2018

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years — but recently it seems like this type of name is everywhere, especially in certain industries like food and beverage and apparel. In the apparel […]

Erin Milnes

May 9, 2018

This week marks Catchword’s 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens on), and recall key milestones, favorite names, and other naming successes, such as Serving 500+ […]

Erin Milnes

March 6, 2018

Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In anticipation of the move, and to better communicate its current brand, PhishMe worked with Catchword […]

Erin Milnes

February 28, 2018

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara’s CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad portfolio of innovation, development, and experience from across Hitachi Group companies to deliver data-driven solutions […]