CatchThis Blog / Company Naming

Erin Milnes

April 11, 2019

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

Alex Kelley

March 26, 2019

Haven is ambitious — in its marketing at least.

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

The Catchword Team

January 8, 2019

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Erin Milnes

November 13, 2018

The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services.

Erin Milnes

November 1, 2018

Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy. The Transform Awards Winners Book explained the win this way: “The judges […]

Payal Jambusaria

October 12, 2018

Fintech innovator and finance industry leader Enterprise Engineering, Inc. (EEI) has launched Ninth Wave, a software company with an innovative approach to financial data and a name developed by Catchword. Built from the ground up for the world’s largest global banks and wealth managers, the Ninth Wave platform provides integrated delivery and aggregation of every […]

Erin Milnes

October 4, 2018

This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world. […]

Erin Milnes

September 4, 2018

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America. Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company […]