CatchThis Blog / Company Naming

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

Higher education enrollment marketing services provider Campus Explorer has relaunched as Archer Education, a name developed by Catchword to highlight the company’s targeted approach. The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services. Archer […]

Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy. The Transform Awards Winners Book explained the win this way: “The judges […]

Fintech innovator and finance industry leader Enterprise Engineering, Inc. (EEI) has launched Ninth Wave, a software company with an innovative approach to financial data and a name developed by Catchword. Built from the ground up for the world’s largest global banks and wealth managers, the Ninth Wave platform provides integrated delivery and aggregation of every […]

This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world. […]

Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel. Until now, these private labels haven’t been unified. But this week 300 of these stores […]

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America. Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company […]

WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. “Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever. “A good name means it’s both […]

MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons Delivered to You by Meal Kit Companies Meal kit delivery is relatively new, but the […]