CatchThis Blog / Company Naming

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.