EEI launches fintech software spinoff with a Catchword name: Ninth Wave

Catchword names new company Ninth Wave
Fintech innovator and finance industry leader Enterprise Engineering, Inc. (EEI) has launched Ninth Wave, a software company with an innovative approach to financial data and a name developed by Catchword. Built from the ground up for the world’s largest global...
By |October 12th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on EEI launches fintech software spinoff with a Catchword name: Ninth Wave

Global life science services platform unites under Catchword name: Eversana

Catchword names Eversana global life sciences company
This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for...
By |October 4th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Global life science services platform unites under Catchword name: Eversana

Dip you can wear: Name review of Kroger’s new apparel line

Dip name review from Catchword
Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel....
By |September 20th, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Dip you can wear: Name review of Kroger’s new apparel line

Catchword shortlisted for the Transform Awards with Soluna

Catchword's Soluna shortlisted for Transform Awards
Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards - North America. Catchword worked closely with Soluna, which launched...
By |September 4th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword shortlisted for the Transform Awards with Soluna

Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT

WGLT features Catchword in company naming story
WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. "Starting a business is hard. ... One of the hardest parts is picking a good...
By |August 30th, 2018|CatchThis News, Company Naming|Comments Off on Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT

Catchword piece on lessons learned from meal kit company naming in MarketingProfs

Catchword - marketing lessons from meal kit company names
MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons...
By |August 28th, 2018|CatchThis News, Company Naming, Naming Tips|Comments Off on Catchword piece on lessons learned from meal kit company naming in MarketingProfs

Wheelin’ and Dealin’; Electric Scooter Name Roundup

e-scooter in front of Tribune Tower, Oakland
When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide board for your feet, no brakes, and chunky inflatable tires. I used to make race tracks in dirt piles in...
By |August 16th, 2018|CatchThis News, Company Naming|Comments Off on Wheelin’ and Dealin’; Electric Scooter Name Roundup

Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Catchword-named Soluna launches blockchain infrastructure project
Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy...
By |August 2nd, 2018|CatchThis News, Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Catchword-named consumer electronics brand AVITA launches in the Americas

AVITA named by Catchword
Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in...
By |July 17th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword-named consumer electronics brand AVITA launches in the Americas

10 reasons why there are so many “X and Y” brand names these days

Catchword explains X & Y brand naming trend
Names with the form “____ and _____” have become ubiquitous. The form isn’t new -- Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years -- but recently it seems like this type of name...
By |June 26th, 2018|CatchThis News, Company Naming, Product Naming|Comments Off on 10 reasons why there are so many “X and Y” brand names these days