Catchword celebrates 20 years!

Catchword 20th anniversary
This week marks Catchword's 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens...
By |May 9th, 2018|Catchword Naming Work, Company Naming, Product Naming|Comments Off on Catchword celebrates 20 years!

Catchword-named Cofense launches rebrand after acquisition

Cofense, named by Catchword
Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In...
By |March 6th, 2018|CatchThis News, Company Naming|Comments Off on Catchword-named Cofense launches rebrand after acquisition

Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara's CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad...
By |February 28th, 2018|CatchThis News, Company Naming|Comments Off on Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

Pardon the paradox: Brandless name review

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge

Rob a bank? Foreign company names that struggle in English

Rabobank sign
Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands,...
By |October 24th, 2017|CatchThis News, Company Naming, Fun Stuff|Comments Off on Rob a bank? Foreign company names that struggle in English

Put me in, Coach! Name review of Tapestry

Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry

Uniquely meh: Name review of Uniquely J

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J

Culturally tone-deaf: Bodega name review

Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review