August 13, 2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, or just plain tasteless
CatchThis Blog / Company Naming
August 6, 2019
SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.
July 12, 2019
Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.
July 5, 2019
Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?
May 2, 2019
The Gold Award was presented to Catchword for its development of Soluna for the world’s first sustainably powered blockchain company.
April 11, 2019
CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.
March 26, 2019
Haven is ambitious — in its marketing at least.
February 27, 2019
As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.
February 7, 2019
The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.
January 8, 2019
A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?