CatchThis Blog / Company Naming

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

“We couldn’t be more delighted and proud to see these names recognized by such an esteemed international competition,” said Catchword principal Mark Skoultchi.

Naming your new company is a huge opportunity. Get it right, and you’ll have a powerful tool to express your brand and engage your customers. Get it wrong, and you might render your company invisible, or call attention to it for all the wrong reasons. Take it from us, company naming is not for the […]

We worked closely with the client team to articulate the brand’s fundamental benefits: greater customer control over their finances and facilitating the freedom of car ownership.

Although we try not to play favorites (we love all our name babies equally), here are the best of the best Catchword-named brands born in 2021.

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?