CatchThis Blog / Company Naming


June 4, 2020

The new nonprofit promotes and supports women in health-leadership positions around the world.


May 19, 2020

Tips for how businesses can make sure their name will stand the test of time


March 2, 2020

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’


December 17, 2019

The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.


November 7, 2019

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.


October 22, 2019

Catchword takes gold in its first entry to the competition, one of the largest and most-respected in the world.

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Erin Milnes

July 12, 2019

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

Alex Kelley

July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?