CatchThis Blog / Company Naming /
< Back

Wheelin’ and Dealin’; Electric Scooter Name Roundup

Alex Kelley with Erin Milnes
August 16, 2018
e-scooter in front of Tribune Tower, Oakland
When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide board for your feet, no brakes, and chunky inflatable tires. I used to make race tracks in dirt piles in...
More
By |August 16th, 2018|CatchThis News, Company Naming|Comments Off on Wheelin’ and Dealin’; Electric Scooter Name Roundup
Read More

Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Erin Milnes
August 2, 2018
Catchword-named Soluna launches blockchain infrastructure project
Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy...
More
By |August 2nd, 2018|CatchThis News, Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy
Read More

Catchword-named consumer electronics brand AVITA launches in the Americas

Erin Milnes
July 17, 2018
AVITA named by Catchword
Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in...
More
By |July 17th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword-named consumer electronics brand AVITA launches in the Americas
Read More

10 reasons why there are so many “X and Y” brand names these days

Alex Kelley
June 26, 2018
Catchword explains X & Y brand naming trend
Names with the form “____ and _____” have become ubiquitous. The form isn’t new -- Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years -- but recently it seems like this type of name...
More
By |June 26th, 2018|CatchThis News, Company Naming, Product Naming|Comments Off on 10 reasons why there are so many “X and Y” brand names these days
Read More

Catchword celebrates 20 years!

Erin Milnes
May 9, 2018
Catchword 20th anniversary
This week marks Catchword's 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens...
More
By |May 9th, 2018|Catchword Naming Work, Company Naming, Product Naming|Comments Off on Catchword celebrates 20 years!
Read More

Catchword-named Cofense launches rebrand after acquisition

Erin Milnes
March 6, 2018
Cofense, named by Catchword
Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In...
More
By |March 6th, 2018|CatchThis News, Company Naming|Comments Off on Catchword-named Cofense launches rebrand after acquisition
Read More

Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

Erin Milnes
February 28, 2018
PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara's CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad...
More
By |February 28th, 2018|CatchThis News, Company Naming|Comments Off on Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report
Read More

Pardon the paradox: Brandless name review

Alex Kelley
January 23, 2018
A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
More
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review
Read More

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Erin Milnes
December 21, 2017
Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
More
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves
Read More

Miss Muffet finally gets her revenge

Erin Milnes
November 15, 2017
In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
More
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge
Read More