CatchThis Blog / Company Naming

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’

The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Catchword takes gold in its first entry to the competition, one of the largest and most-respected in the world.

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

The Gold Award was presented to Catchword for its development of Soluna for the world’s first sustainably powered blockchain company.

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.