CatchThis Blog / Company Naming

Catchword

May 31, 2021

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Catchword

May 18, 2021

The military uses them. Apple uses them. Pretty much any kid with a walkie-talkie uses them.

Catchword

May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Catchword

February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Catchword

November 16, 2020

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

Catchword

November 5, 2020

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

Catchword

October 9, 2020

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

Catchword

July 28, 2020

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

Catchword

July 21, 2020

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

Catchword

June 4, 2020

The new nonprofit promotes and supports women in health-leadership positions around the world.