CatchThis Blog / Company Naming /
< Back

Catchword-named Cofense launches rebrand after acquisition

Erin Milnes
March 6, 2018
Cofense, named by Catchword
Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In...
More
By |March 6th, 2018|CatchThis News, Company Naming|Comments Off on Catchword-named Cofense launches rebrand after acquisition
Read More

Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

Erin Milnes
February 28, 2018
PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara's CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad...
More
By |February 28th, 2018|CatchThis News, Company Naming|Comments Off on Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report
Read More

Pardon the paradox: Brandless name review

Alex Kelley
January 23, 2018
A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
More
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review
Read More

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Erin Milnes
December 21, 2017
Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
More
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves
Read More

Miss Muffet finally gets her revenge

Erin Milnes
November 15, 2017
In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
More
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge
Read More

Rob a bank? Foreign company names that struggle in English

Erin Milnes
October 24, 2017
Rabobank sign
Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands,...
More
By |October 24th, 2017|CatchThis News, Company Naming, Fun Stuff|Comments Off on Rob a bank? Foreign company names that struggle in English
Read More

Put me in, Coach! Name review of Tapestry

Erin Milnes
October 17, 2017
Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
More
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry
Read More

Uniquely meh: Name review of Uniquely J

Alex Kelley
October 12, 2017
Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
More
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J
Read More

Culturally tone-deaf: Bodega name review

The Catchword Team
September 29, 2017
Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
More
By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review
Read More

Catchword’s Mark Skoultchi featured in Mental Floss

Erin Milnes
July 27, 2017
Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
More
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss
Read More