CatchThis Blog / Company Naming

Catchword

February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Catchword

November 16, 2020

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

Catchword

November 5, 2020

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

Catchword

October 9, 2020

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

Catchword

July 28, 2020

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

Catchword

July 21, 2020

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

Catchword

June 4, 2020

The new nonprofit promotes and supports women in health-leadership positions around the world.

Catchword

May 19, 2020

Tips for how businesses can make sure their name will stand the test of time

Catchword

March 2, 2020

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’

Catchword

December 17, 2019

The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.