Wheelin’ and Dealin’; Electric Scooter Name Roundup

e-scooter in front of Tribune Tower, Oakland
When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide board for your feet, no brakes, and chunky inflatable tires. I used to make race tracks in dirt piles in...
By |August 16th, 2018|CatchThis News, Company Naming|Comments Off on Wheelin’ and Dealin’; Electric Scooter Name Roundup

Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Catchword-named Soluna launches blockchain infrastructure project
Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy...
By |August 2nd, 2018|CatchThis News, Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Catchword-named consumer electronics brand AVITA launches in the Americas

AVITA named by Catchword
Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in...
By |July 17th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword-named consumer electronics brand AVITA launches in the Americas

10 reasons why there are so many “X and Y” brand names these days

Catchword explains X & Y brand naming trend
Names with the form “____ and _____” have become ubiquitous. The form isn’t new -- Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years -- but recently it seems like this type of name...
By |June 26th, 2018|CatchThis News, Company Naming, Product Naming|Comments Off on 10 reasons why there are so many “X and Y” brand names these days

Catchword celebrates 20 years!

Catchword 20th anniversary
This week marks Catchword's 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens...
By |May 9th, 2018|Catchword Naming Work, Company Naming, Product Naming|Comments Off on Catchword celebrates 20 years!

Catchword-named Cofense launches rebrand after acquisition

Cofense, named by Catchword
Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In...
By |March 6th, 2018|CatchThis News, Company Naming|Comments Off on Catchword-named Cofense launches rebrand after acquisition

Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara's CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad...
By |February 28th, 2018|CatchThis News, Company Naming|Comments Off on Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

Pardon the paradox: Brandless name review

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review

Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Catchword's top brand names of 2017
We love our clients. We love the names we create for our clients. But, sadly, not everyone is our client … yet. So as the year draws to a close, we look at naming trends and some of the most...
By |December 21st, 2017|CatchThis News, Company Naming, Product Naming|Comments Off on Top 20 company and product names of 2017: Trends in brand naming and Catchword’s faves

Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge