December 12, 2018
Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry. “The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and […]
June 7, 2018
June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John’s College. “A brand name is a very, very short story,” Milnes says. And on Monday, 6/11, Senior Strategist and Linguist Laurel Sutton will be the featured […]
May 1, 2018
You can accumulate a lot of numbers over 20 years. Our anniversary is fast approaching (Saturday!), so we’ve put together a numerical tour of the past two decades. Kind of impressive, if we do say so ourselves. Catchword by the numbers. 1: rank given among naming agencies on Clutch 2: offices 7: phones named 11: […]
April 24, 2018
In its recently announced Leaders in Naming for 2018, Clutch—the leading provider of ratings and reviews for marketing, advertising, and design agencies—recognized Oakland-based Catchword as the #1 naming agency for the competitive Bay Area. It Started Here Naming as a creative agency specialty began in the Bay Area, so it’s no surprise that the playing […]
December 5, 2017
On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide! “It’s no easy feat standing out from the rest when it comes to the naming industry,” said Clutch Business Analyst Jenna Seter. “On Clutch, where the naming competition […]
July 27, 2017
Catchword partner Mark Skoultchi offers some insights into the naming biz in “13 Secrets of Professional Naming Consultants,” which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, “‘The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,’ says Mark […]
May 9, 2017
May 1998 — Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the first time. The dotcom bubble has yet to burst, with venture capital flooding to hot new […]
February 11, 2016
Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah’s Ark. In light of that, I thought I’d share this article I have always been fond of–a compilation of terms of endearment from around the world. […]
February 5, 2016
Our very own Creative Director and Principal, Maria Cypher, was just featured in the February issue of MORE Magazine! She shared her thoughts on the importance of choosing a great name for your business. Here’s a link to the article.
January 27, 2016
Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]