Catchword’s in the news in June

June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John's College. “A brand name is a very, very short story,” Milnes...
By |June 7th, 2018|Branding, CatchThis News, Catchword|Comments Off on Catchword’s in the news in June

Naming numbers: 20 years of Catchword achievement

Catchword 20 years of achievement
You can accumulate a lot of numbers over 20 years. Our anniversary is fast approaching (Saturday!), so we've put together a numerical tour of the past two decades. Kind of impressive, if we do say so ourselves.   Catchword by...
By |May 1st, 2018|CatchThis News, Catchword|Comments Off on Naming numbers: 20 years of Catchword achievement

Catchword Ranked #1 for Brand Naming

In its recently announced Leaders in Naming for 2018, Clutch—the leading provider of ratings and reviews for marketing, advertising, and design agencies—recognized Oakland-based Catchword as the #1 naming agency for the competitive Bay Area. It Started Here Naming as a...
By |April 24th, 2018|CatchThis News, Catchword|Comments Off on Catchword Ranked #1 for Brand Naming

Catchword ranked #1 naming agency worldwide by top review firm Clutch

Catchword named top naming agency in the world 2017
On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide! "It's no easy feat standing out from the rest when it comes to...
By |December 5th, 2017|Catchword, Catchword Naming Work|Comments Off on Catchword ranked #1 naming agency worldwide by top review firm Clutch

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Catchword’s Favorite Names of Endearment

Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah's Ark. In light of that, I thought I'd share this article...
By |February 11th, 2016|Catchword, Fun Stuff, In-the-News|Comments Off on Catchword’s Favorite Names of Endearment

Maria Cypher in MORE Magazine

Our very own Creative Director and Principal, Maria Cypher, was just featured in the February issue of MORE Magazine! She shared her thoughts on the importance of choosing a great name for your business. Here's a link to the article.
By |February 5th, 2016|Catchword|Comments Off on Maria Cypher in MORE Magazine

8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

Temple Run Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d...
By |January 27th, 2016|Brand Naming, Catchword, Fun Stuff|Comments Off on 8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

The Name Game: Mark Skoultchi of Catchword

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword